澳門國際展覽會務 -- 關於向商務旅客提供滿意服務的研究 (英文)

 

THE CASE OF THE MACAU INTERNATIONAL FAIRS
An important determinant of successful host-quest interactions in the international business context is the perception of the essence of hospitality offered to visitors from neighboring countries, such as China, Hong Kong and Taiwan, who are engaged in a variety of business-related activities in the host country, in this case, Macau. A cognitive base built on paradigmatic and empirical foundations incorporating data on consumer behavior and customer satisfaction would help increase the understanding and ....................

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