澳門飲食業商戶的經營信心

 

摘要:
本文章是澳門理工學院2001-2002科研項目“商業現象及消費心理調查系列”之(一):《澳門飲食業商戶經營信心調查》的調查結果簡報。調查發現本澳食肆的經營信心基本是“保守樂觀”,六成被訪食肆表示今年生意比去年要差:四成被訪者食肆對未來六個月的“經營”及對“飲食業”表示有信心;在未來六個月的計劃方面,有七成被訪食肆都沒有經營計劃。食肆商戶普遍於“治安”及“賭權開放”的安排表示有信心和滿意,更認為是有助經營的重要元素。此外,本澳食肆對於本澳經濟、消費力、公共車位等“外因素”及對自己的經營的手法,能力、出品及品質控制等“內因素”都表示有信心及滿意。但比較這兩者時,發現對自己“內因素”之自信心及滿意度相對地大於“外因素”。總括而言,本澳食肆具有以下五大特點:1)經營信心:“保守樂觀”:2)經營情況:“刻苦耐勞、堅持不懈”:3)經營計劃:“做一日和尚敲一日鐘”:4)經營能力:“自信帶點自滿”:5)經營願望:“守得雲開見月明”。

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