內地市場與澳門定位分析

 

摘要:
從2003年7月以來,內地遊客已成為澳門最重的顧客,11月到澳門的內地遊客佔到澳門所有遊客的57%。此外CEPA的簽為澳門企業進入內地市場打開了更方便的大門。為幫助澳門企業利用遊客增加和CEPA的簽帶來的機會,本文對內地消費趨勢和部分市場機會進了分析。本文發現,內地老年人口的市場還沒有形式,澳門短期內不宜針對內地老年開發市場;內地居民休閒娛樂支出迅速上升,內地居民視購物為一種休閒方式,澳門企業可針對遊客的購物偏好下功夫;澳門企業在高檔女性化妝品和護膚產品、紅酒產品和國外名優產品方面有較大的市場潛力可挖。

 

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