香港居民消費及赴澳旅遊趨勢分析

 

摘要:
2003年下半年香消費市場日漸暢旺,香港居民消費意欲增強。就目前情況看,香港經濟運行情況理想,因此香港今年消費市會更加暢旺,香港居民出境旅遊形勢應該較為樂觀。但我們認為,到澳門旅遊的香港遊客是否會有較大幅度的增加卻有較大的不確定性,由於內地和周邊國旅遊地點的競爭及澳門自身部分競爭優勢的減弱等因素,赴澳香港遊客已多年呈下降趨勢。澳門應努力提升飲食業的競爭力;加快景點的建設;邀請大腕明星表演等方式來增加澳門對香港遊客的吸引力。

 

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