廣州市彩票購買者特徵分析


摘要:
本研究現場問卷調查了廣州
1101名彩票購買者,通過統計分析發現,廣州市彩票購買者以男性、中青年、中等偏上收入、具備高中至大學畢業文化的群體為主。他們購買彩票的持續年限長,購買次數頻繁,每次金額不大,每月彩票支出佔月收入10%以下。購買的動機首先是尋求消遣娛樂,其次為贏錢。彩票業為人們日益增加的娛樂需求提供了更多的選擇,未來仍有較大的發展空間,國家進一步鼓勵和培育票市場的發展。但彩票購買者中有較高比重的人有過度購買的傾向,需要加以關注。

 

 

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