澳門大學生的博彩行為與風險知覺研究

 

摘要:
博彩行為伴隨全球博彩合法化浪潮的不斷擴大而日益受到行為決策領域學者的關注。本文通過設置新的量表測量大學生被試對澳門
13 種博彩遊戲的參賭可能性、博彩風險知覺情況,並引入性別等人口統計變量,深入考察博彩行為的風險傾向特徵。本研究主要產生以下結果:第一、通過參賭可能性和風險知覺的反復分析,再次驗證社交賭博─打麻將是最受澳門人喜愛的博彩遊戲,而牌九是澳門人參賭可能性最低的博彩遊戲;第二、性別對博彩風險知覺有顯著性影響,其中男性被試的博彩風險知覺要高於女性;第三、男女被試在百家樂、足球彩票和老虎機上的參賭可能性有顯著差異;男女被試在賭大小、玩牌九和老虎機上的博彩風險知覺也具有顯著差異。第四、有工作和無工作的學生在買足球彩票和玩輪盤上的風險知覺具有差異性。

 

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