Perceptions of Small Tourism Venture (STV) Entrepreneurs on Macao’s Business Environment


This study examines the perceptions of small tourism venture entrepreneurs on Macao’s business environment. Surveys of 208 entrepreneurs of Small Tourism Ventures (STVs) in Macao were conducted. The research has three aims: (1) to develop a profile of STVs in Macao (2) to examine the perceptions of these entrepreneurs regarding Macao’s business environment and finally (3) to obtain entrepreneurs’ opinions on the ways to improve the business environment for enhancing STV growth. Results from this study shed light on the business environment for STV development in Macao and provide important policy implications in relation to ways of achieving sustainable tourism and small tourism enterprises.



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