The Role of Gaming as Recreation in Travel Destination Choice – Attitude Comparison between Tourists and Residents in Macao


This paper looks at the differences and similarities in attitude between tourists and residents in Macao concerning the importance of gaming as part of recreation when making a travel destination choice. A questionnaire asked the respondents to rate the importance of 26 recreational activities (including but not limited to gaming) when choosing a destination to visit for leisure. Results revealed that, in general, respondents placed a relatively low importance upon the gaming-related recreational elements. The rankings of these 5 activities were also low compared with the other recreational activities themselves. Results also showed that tourists placed higher levels of importance upon gaming activities than the residents, though the difference is only significant with regard to horse racing and casino table games. More results, interpretations and implications are discussed in the paper, along with recommendations.


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