商標權與姓名權的衝突及其解決 —— 以名人姓名商標化為視角

 

摘要:
商標權和姓名權的衝突,在市場經濟中非常多見,集中體現在姓名商標問題上。姓名商標主要是將名人的姓名,註冊為商標而獲得。中國內地現有對姓名商標問題的解決思路存在不足之處,應當引入公開形象權,從而更好、更全面地保護名人的利益。

 

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